Crocs designs, manufactures and retails footwear, using its patented Croslite material. Driven by Crocs' Asia marketing office the project involved developing a retail environment design that could showcase the proauct collection and work as the basis to build up brand recognition through its retail network in Asia. Our approach to the project involved analysis of clients' product line, proposed retail formats, brand identity, customer expectation and competitive landscape. On the basis of this analysis Three Dogs designed a very flexible and simple fixturing system that took advantage of Crocs' unique packaging to create iconic undulating, colourful, full-height product walls, showcasing the complete product line whilst similarly containing the bulk of stock that would be in the store therefore minimizing the back of house stockroom space.
To simulate their performance with end users all fixture and furniture elements were tested and modified in prototypes prior to manufacturing. After opening a prototype store, a retail environment guideline was developed. Currently the design has been implemented in hundreds of Crocs stores across the region from Japan to South Africa. Ever since introducing our design Crocs shops are consistently top performers In terms of sales per square foot. Three Dogs continues to be involved with Crocs designing new fixture programs, shop formats and planning of stores throughout the region.