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Leluxe Teas

Leluxe brings top quality European teas and tea accessories to the China market.

ThreeDogs was responsible for brand and retail interior design. The retail identity is a contemporary interpretation of European tea culture: attractive, sophisticated and accessible to a young audience.

The defining elements are the signature wallpaper and the iconic tea bar and tea wall.A simple but effective shelf system and visual merchandising standard present product in a clear, attractive manner.The same fixture modules can be used to build kiosk, shop-in-shop or stand alone store setups.